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What is Bodequality?

There is some big news for those of us who like Gap and Old Navy style clothes. The company is beginning a BODEQUALITY program! It means to me that our value as women is no longer to be determined by the size clothing we wear. Let me explain.

On Thursday, and today, there were major articles in the Philadelphia newspapers and elsewhere, of course. “Gap Inc. Old Navy Democratizes the Shopping Experience for Women of All Sizes with BODEQUALITY.”  They are going to remove the different sections of the store.  There will no longer be a “plus size,” “petite size” and “regular size.”  They plan to offer sizes 0-30 and XS-4X for all women’s styles at the same price and in the same place in the store. Gap Inc. is stating that all of the jeans from 0-30 will be in one location, shirts from XS-4X will be in the same location, and you look for your size. It will be the same online.

I am surprised that after 30+ years of our talking about learning to accept how we feel about our body shape, what our bodies need, and how our bodies are shaped, rather than focusing on a number on a scale, or on a tag for a piece of clothing, Old Navy is listening and changing.

I don’t know if this is just a new ploy because of the pandemic and people are no longer buying clothes, or they are closing stores, or they are finally realizing that we are all individual human beings and not a size.

So, what does this tell us?  Either A) that clothing stores are now listening to the public at large or B) it’s a ploy to try to get us as a shopper into their store rather than buying on line, trying it on at home and shipping it back.

My dear Daddy always used to tell me: “If you wonder why someone is doing something, good or bad, look for the path of the little green dollars and that will tell you.”

I am certain Old Navy is looking for ways to increase sales, but BODEQUALITY is a nice add-on, NO MATTER their motive ($$ in my daughter’s opinion- why else do it just before back to school?).

We need to keep doing what is right for us!  We need to follow our food plans, get our water and exercise in, we need our selfcare.  We need each other for support. And of course, this will make our clothing sizes easier to find.

While I hope that Gap Inc. keeps this up for some time and is more BODEQUALITY and that it causes a change in the way that clothing stores work, but I am not going to hold my breath. The changes will happen as WE change and grow to respect ourselves for the blessed and wonderful people we are; and work on growing into the people we want to become.

Blessings to you,


4 Responses to What is Bodequality?

  1. Martha Wrigley August 24, 2021 at 3:54 pm #

    Thanks for this interesting information. I have troub

    • Martha Wrigley August 24, 2021 at 3:56 pm #

      The site cut me off before I could finish.

      • H. Theresa Wright August 26, 2021 at 4:54 pm #

        My site must be annoying to you! I think you said that petites are often too long for you; and for me the talls are sometimes too short! Go figure!

    • H. Theresa Wright August 26, 2021 at 4:55 pm #

      I hope all is going well for you.

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